Die Antwoord is a South African rap-rave band fcreated in 2008. The band has been formed by rappers Ninja and Yolandi Visser. Die Antwoord's image has it’s base in a counterculture flow known as zef in South Africa, and inspired by the elements of the work of photographer Roger Ballen. Die Antwoord made their first album, $O$ (2009), online for free and got themselves international attention for their music video for "Enter the Ninja". After shortly signing with Interscope Records, in 2011 they founded their own label Zef Recordz, and released their second and third studio albums, Ten$Ion (2012) and Donker Mag (2014) and continued their success from that point.